Loyalty Science Lab is a loyalty think tank housed in the at Â鶹´«Ã½. Led by Dr. Yuping Liu-Thompkins, the Lab's mission is to create and promote cutting-edge scientific research on brand and customer loyalty. Through collaborative efforts between marketing practitioners and academic researchers from multiple disciplines and multiple industries, the Loyalty Science Lab identifies high-priority loyalty-related issues, engages in deep, evidence-based scientific research on these issues, and disseminates the insight to benefit loyalty research and practice. The Lab aims to become the go-to place for the best insights into brand and customer loyalty.   Â
The Politics of Brand Loyalty
Discover how social and political values are reshaping consumer relationships with brands. Â Our latest research reveals the impact of ideological alignment on loyalty, retention, and marketing strategy.
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